Marketing and sales. If you get that covered, you’ll have no problems in business.
As much as I would like for this to be true, for the sake of all the gurus and the experts that preach ads ads ads… the reality is different.
Sure, getting sales is a key element of business. In fact, it’s vital. But, the problem is most people only focus on that, neglecting all the other relevant aspects that make a business succeed long-term.
As the saying goes: “It’s not what you make, it’s what you keep.”
But how do we do that?
Well, there are two main aspects in business: sales and operations. And one is much more important than the other.
Who cares if I land a $1 million deal… if I don’t have the people to deliver on that promise?
Sales and marketing are easy if you have the right systems in place. And those systems come from the operations side.
Think about it.
I can create a killer sales page for my new app, but does this mean I’ll have an efficient order fulfillment center capable of dealing with thousands of orders? Probably not.
Here’s what most people do wrong: they start off with sales and marketing. And because neither is going well, they then try to fix them by adding more and more activities related to those two aspects (which rarely work).
So let’s make sure your business is solid with operations.
Here’s what I want you to do.
Do a quick audit of your business and make sure you have these types of systems in place:
1. Operational Systems
Basically, these are processes and SOPs for each key area of your business (HR, sales, finance, etc.)
For example, for customer service you could have:
Turn all tasks and activities into standardized processes and SOPs that can be tracked and managed.
2. Organizational Systems
These are systems and structures for how your entire organization works together effectively.
Examples of organizational systems are your organizational chart, reporting structure, how your team communicates, project management tools, company handbook, onboarding system, training system, knowledge database, etc.
If you ever find that things get chaotic, not sure what’s going on, things are not being done on time, and you do a lot of fire fighting…
It’s because of the lack of good organizational systems.
3. Observational Systems
Observational Systems are reports, sheets, and statements that help you understand how your business is performing on a daily, weekly, and monthly basis.
They track, measure and report on important activities, projects and results.
Having Observational Systems is also useful to give the business owners a peace of mind knowing that the business is performing well.
I often see that many business owners tend to micro-manage, constantly checking in on every single operation and making sure that every single work has to be approved by them before they can proceed.
To put it simply, nothing can proceed without the business owner’s involvement.
This slows down the entire business, and it makes it hard for the owner to enjoy life. It’s a constant grinding mode.
But once you have observational systems set up, you will know exactly what’s going on without having to constantly check in with the team, giving you more time, energy and headspace to focus on more important things.
Here are a couple of Observational Systems that we create for our clients:
🚀 Fulfillment: Inventory control, Stock management and projection
🚀 Customer Support:
🚀 Project management:
4. Optimization Systems
Optimization Systems are systems that can help you optimize and improve your team’s performance, results and operations.
Optimization Systems are probably the most important but often neglected systems that every business owner needs.
When done right, it can help you to automatically create exponential growth.
For example a feedback loop, or scorecard metrics that show your team how well they perform, and where to improve.
Once you’re done with the audit, implement anything that’s missing.
If you don’t have a way to track data – find a way immediately. Even if you’re going old-school and using spreadsheets to record what happens in your business.
If you don’t have a clear Standard Operating Procedure for each task your team members do, then make sure to implement that.
It can be something as simple as a Google Doc (turned PDF) with all the steps a graphic designer needs to take to create a book cover for example. This can apply to any role within the company.
You get the idea… just go through each type of system and focus on the weak areas.
This is the first step towards getting your operations together.
Want more in-depth information? Or specific content focused on one particular area – like what project management tool to use, or what system to apply for your customer support if you’re an eCom store?
Let me know in the comments and I’ll come back with more.
I hope this helped.
If you’re a business owner that is serious about automating your business and scaling consistently, click on the button below to schedule a call with us.